Dress for success!
According to the Center for Exhibition Industry Research;
- 42% of attendees felt the exhibit sales staff didn't understand their needs
- 28% could not find a salesperson to assist them
- 16% did not trust the salesperson
Using apparel for branding your trade show exhibit is smart.
Whether it is a Polo, Oxford or t-shirt; having a consistent look with the staff lets attendees know you are organized and prepared. Immediately they will know who can assist with their needs and increases the trust factor.
If your dress code is a suit, we can embroider your logo on a wrinkle resistant Oxford shirt for both men or women. Another option is magnetic name badges displaying your logo. The last day is usually breakdown day; go casual with decorated t-shirts.
It costs a lot of money in payroll, travel and expenses to bring your staff to a trade show. Never miss an opportunity to use them as a marketing tool.